Storytelling and Messaging Strategy for Study Aloud | 2022 - Present

Project Description

Study Aloud is a platform designed to help people engage more deeply with scripture and faith-centered learning.

My role was helping shape the messaging and storytelling around the platform so the vision and purpose behind the work could be communicated clearly.

This included developing content strategies that connected with the organization’s audience while supporting the broader launch and growth of the initiative.

Scope of Work

• Brand and messaging strategy

• Storytelling development

• Audience-focused content planning

• Social content strategy

Outcome

A clearer narrative for the platform’s launch and early growth, helping the team communicate their mission more effectively.